The Hard Truth: 95% of Jerky Companies Sell Fake Jerky. Here Are 5 Reasons Why M&S Meats Proves Real Authentic Jerky Still Exists.
1. They Don’t Make Jerky Like They Used To — But We Still Do
If you're over 40, you remember the real stuff.
Jerky that was dry, rough-edged, and worth every chew.
Today? It’s been replaced with soft, sugary nonsense wrapped in flashy branding.
One bite and it’s gone like beef bubblegum.
M&S Meats kept the tradition alive. We use the original cowboy recipe from 1945, no shortcuts, no compromises.
2. You Can See the Hook Holes — That’s a Good Thing
Those little holes in our jerky? They’re not mistakes.
They’re proof it was hung to dry, just like it was done in the old smokehouses.
Big jerky brands don’t hang their jerky; they machine cook it in minutes.
We hand-slice, hand-hook, and slow-dry every strip. It’s the kind of detail machines can't fake, and soft jerky can’t offer.
If it doesn’t have hook holes, it wasn’t dried properly.
3. The Chew Isn’t Just Texture — It’s Flavor
Soft jerky gives you one quick hit of flavor, then nothing. You swallow it and wonder why you’re still hungry.
Ours? It’s dry. It’s tough. And every chew pulls out deeper layers of flavour, salt, and savory beef.
We don’t soften it for mass appeal. We make it how the cowboys did, because good jerky should take a little effort.
Modern jerky disappears. Ours makes you earn it. And that’s what makes it satisfying.
4. Real Beef, Not Meat Paste
Take a close look at big-brand jerky. Those perfect shapes, smooth surfaces, and mushy texture?
That’s reformed meat. Ground-up scraps pressed into strips with added filler and water weight.
At M&S Meats, we only use whole muscle top-round beef — hand-cut by real people, not machines.
If it looks rugged, chewy, and uneven, good. That’s how you know it’s real.
Jerky isn’t supposed to look perfect. It’s supposed to be honest.
5. Sometimes less is more
Since 1945, M&S Meats has used the same process.
We don’t have 500+ novelty flavors. We don’t bother with fancy packaging.
We have a range of time-tested favorites that have been enjoyed by locals for generations.
Just American beef — made the same way your grandfather would recognize.
Modern jerky brands sold out to sweeteners and softness. We didn’t. And we won’t.
+200 000 happy customers and growing—Internet can’t stop talking this jerky!
This Isn’t Jerky for Everyone, And That’s the Point.
M&S Meats is for people who miss the real stuff, the dry, chewy, satisfying jerky that actually feels like food.
It’s not for people who like “moist & tender.”
It’s not for people who want 17 grams of sugar per serving.
It’s for people who want jerky that chews like it means it.
200 000+ happy customers
Hand made jerky for serious jerky lovers
Discover the M&S Meats difference today
If you're looking to experience PROPER jerky, made with care and attention here in the USA, you have to try our range of hand made jerky. You'll be glad you did.